EXECUTIVE SUMMARY

More than 85% of the population of Tanzania depend on solid biomass fuels for cooking, heating, frying, brewing, boiling and roasting in rural, urban and peri-urban areas of Tanzania. The overwhelming use of biomass fuels has in recent times caught the attention of many energy and environment partners due to harmful effects caused at different levels.

The environmental and health implications should therefore be an issue of concern in Tanzania to address this situation and attempts should be made to adopt clean cooking solutions The Electric Pressure Cooker market is growing at an encouraging rate in Tanzania backed by increasing consumer spending on domestic cooking appliances and debouching trends in smart home appliances.

The trend of customers in the market shows that the rising number of working populations especially women leads to the need for faster and easy cooking appliances. The market segments which target SESCOM Electric Pressure Cookers is 40% of low-income, middle and high-income clusters who are connected to electricity.

The awareness campaign will use different communication channels such as social media, TV, Radio, and Print, coupled with demonstrations and education to the public, to increase the number of households which will use electricity and electric pressure cookers and hence expand the SESCOM EPC market in the country.